TRON (TRX): Cryptocurrencies are among the most searched assets since the strong momentum bull run in crypto markets towards the end of 2017. According to the most recent Google searches, Bitcoin is still among the most searched crypto coin although it has lost a significant amount in its price in both Q1 & Q2 of 2018.
Several coins in the market have challenged Bitcoin’s popularity according to the most recent statistics in the month of June. Tron is among four altcoins that were highly searched on Google. Other cryptocurrencies in this list are; EOS, NEO and Ripple. TRX secured the 3rd most searched coin within the United States after EOS and NEO respectively. This shows that Bitcoin and Ethereum are not the only popular digital assets as of press date.
TRON’s Merchandise Strategy
Tron’s success going global via the internet can be attributed to a couple of factors apart from its underlying fundamental value, strong market cap position and mainnet launch. The most recent marketing move by Tron where the team released few merchandise for branding purposes to their WeChat store can be a good value creation strategy.
This new merchandise released by Tron includes toys, notebooks, apparels and USB designed with a specific touch of the TRON brand. Blockchain projects seeking to distinguish themselves have invested in their own swag/brand which is why TRX users today can send and receive T-shirts for profit or as a gift.
Initially, TRON had not gotten the right design to print on their T-shirts but with time the team improved on this. At the moment, TRON has managed to re-design the logos and made the look more casual as opposed to company related. Other merchandise such as USB drives and the notebooks also tell a lot about the TRON culture which is quite significant in creating awareness about the project.
Tron (TRX) Independence Day
The TRX community received good news last month and the platform migrated to its own mainnet. This move has strongly influenced the market presence of TRON after a similar move by EOS; the trend seems to be a solution for coins to exit the ERC20 standard. So far, the milestone has proved to be prospectus after a successful testnet period. In summary, the TRX team and community both benefit from popularity and better features as a result respectively.
TRX Market Overview
Tron (TRX) has been in the market for barely a year but the coin is making news in crypto especially after launching their mainnet. However, its value against the US dollar is still under the $0.05 mark while one TRX is equivalent to 0.00000586 BTC right now. TRON is currently position 11 in market cap with a value of $2.4 billion making it a significant coin in the crypto markets. Despite trending in Google searches, TRX has been in the red zone for a while with the coin losing close to 40% in price for the past 30 days.
TRON’s volatility stands at 27% for the past month which is relatively lower than that of peer coins. This is not to say the coin is not as volatile as the general crypto market given a max growth of close to 140% in a day while drawdown stands at -57%.